Unhooking Newscast for Bras

March 18, 2011 One Comment

You keep hearing that things are bad for local TV, right? You won’t get any argument from WLNE in Providence. This week, the station pre-empted its 7pm newscast so they could run a half-hour infomercial for the Genie Bra.

News is the ATM of local TV, a machine that cranks out cash as fast as you can stuff it in your wallet — so if a station is nuking the news to run an infomercial, you know things have really gone bust. TV Spy says that the sagging station plans to use its news as a backup for when it can’t place paid programming in the 7-7:30pm time slot.

Meanwhile, WLNE is in receivership and about to go on the auction block — a situation complicated by ABC’s threat to drop the station from its affiliate roster.

Local TV stations were once a guaranteed investment; now some of them are struggling to pay the power bill.

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